The construction machinery parts market has evolved from selling main machines to competing in the aftermarket, which is the most valuable space for construction machinery parts agents between customers and factories. Why do end customers prefer to buy excavator parts from agents? It’s not because they’re cheaper, but because they offer immediate availability. Why do factories collaborate with parts agents? It’s not that factories can’t handle after-sales services, but rather that local agents understand the local culture and can provide nearby services. Therefore, the aftermarket for construction machinery is the main battlefield where parts agents can truly shine.
In recent years, however, as the main manufacturers of construction machinery and continuously deepen their involvement in the aftermarket, several headaches have emerged for agents. First, agents face severe inventory overstocking. Many machine models are constantly changing, leading to reduced market demand and poor versatility, which results in inventory buildup. Second, excavator attachments suffer from severe product homogenization. Substitute products keep emerging, and even brands and manufacturers are joining the battle for end customers. Third, after-sales services are dragging agents down. When agents can’t make money, their motivation diminishes, leading to worsening reputations.
Is there a better solution? Keep reading, and you’ll find the answer.
Liuzhou Shuangji Machinery adopts a "single-product strategy + regional exclusive agency model," which has been highly recognized by the market since its launch. On one hand, in the face of fierce competition and severe product homogenization, focusing on vertically specialized single products is the only way to break through the market. We want end users to see our long-term dedication and commitment. On the other hand, the regional exclusive agency model ensures that Liuzhou Shuangji Factory and agents are always on the same front line, encouraging agents to serve local customers and enhance customer loyalty. Once regional agents sign an agency agreement with us, we will fully support their business development. We firmly believe that while one person can walk fast, a group of people walking together can go further.
Currently, our regional agents who have signed agreements have seen their average customer acquisition costs drop by 90%. As we all know, this is no longer the era of carrying a briefcase and sample catalog to find customers everywhere. We need to open our minds and dare to innovate. Therefore, Shuangji provides strong support to regional agents from product development, marketing to sales.
First, at the product level, we focus on promoting the log grapple as our main single product. Our product line includes: the 04 claw, 04 four-tooth claw, and 04 vertical claw for 4-9 ton excavators; and the 06 claw and 06 four-finger claw for 10-15 ton excavators. The products are available in both standard and high configurations to meet different customer needs. The high configuration, widely recognized by industry experts and construction machinery owners as the best configuration for log clamps, uses Danfoss hydraulic motors and Eaton (Vickers) electromagnetic directional valves. Few factories in China can achieve this level of configuration, and Shuangji is one of them.
Second, at the marketing level, Liuzhou Shuangji Machinery provides agents with a unified storefront design standard and regularly supplies video materials (or pre-edited videos) for agents to upload to self-media platforms, allowing agents to easily and deeply explore regional markets.
Third, at the sales level, after Shuangji’s Niutou Claw Factory attracts customers, we actively communicate and identify needs, guiding end customers to transact with regional agents in their jurisdictions.
Finally, I want to share a heartfelt message with like-minded excavator attachment agents: Stop fighting alone! After all, the hardest part of being a dealer isn’t selling products, but choosing the right brand!
When Shuangji’s Niutou Claw grabs, even the old ox kneels and calls it an expert.
To learn more, visit [https://cn.lzsjm.com/collections/log-grapple-36](https://cn.lzsjm.com/collections/log-grapple-36).
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